Monday, 29 December 2014

Lotta Kühlhorn

Came across Lotta Kühlhorn's gorgeous pattern designs through PRINT magazine's article: The Pleasures of Pattern Design: Lotta Kühlhorn Q&A. They reminded me of the 1960's designs on Penguin's poetry books by Stephen Russ that we attended a lecture and exhibition about earlier in the term. This made me think about making my own pattern to go with the hand drawn lettering I've done rather than using the patterned paper I had.

So today I had a play with painting some orange-inspired patterns. I feel like this was the most successful and tomorrow I'm going to do some more patterns using the colour palette of the patterned paper I used for the hand drawn lettering the other day.

Saturday, 27 December 2014

Existing 'Oranges Are Not The Only Fruit' designs.

Looking at the book/drama's existing designs makes me feel more confident with working on a cover that revolves around hand rendered typography. It's completely different to what already exists and provides a contemporary make over that celebrates the title as something that is recognisable in it's own right yet is still eye catching for new readers. Next, I want to develop a design that makes use of things that crop up in the book to make a collection cover using a limited colour palette.

I got inspired after getting Oliver Jeffers latest book 'Once Upon an Alphabet' for Christmas and decided to get on with doing some hand drawn lettering. I like the "folk" quality the drawn and cut out lettering has, as it focuses on the recognisable title itself which sells in it's own right - making it crucial to the final design. 
I feel that the last design works the best out of the many compositions I played around with.
Next, I'll develop this lettering with the negative hand design as well as developing other ideas.

Friday, 26 December 2014

Oranges are not the only fruit introduction, thoughts, and initial idea developments...

For the next part of the module we're picking our own live briefs. I've already introduced the Yorkshire Tea brief on here but I'm also doing the Adult Fiction over re-design for the Penguin Design awards competition. (The brief is here: Penguin Design Award)

'Jeanette, the protagonist of Oranges Are Not The Only Fruit and the author's namesake, has issues--"unnatural" ones: her adopted mam thinks she's the Chosen one from God; she's beginning to fancy girls; and an orange demon keeps popping into her psyche. Already Jeanette Winterson's semi-autobiographical first novel is not your typical coming-of-age tale.
Brought up in a working-class Pentecostal family, up North, Jeanette follows the path her Mam has set for her. This involves Bible quizzes, a stint as a tambourine-playing Sally Army officer and a future as a missionary in Africa, or some other "heathen state". When Jeanette starts going to school ("The Breeding Ground") and confides in her mother about her feelings for another girl ("Unnatural Passions"), she's swept up in a feverish frenzy for her tainted soul. Confused, angry and alone, Jeanette strikes out on her own path, that involves a funeral parlour and an ice-cream van. Mixed in with the so-called reality of Jeanette's existence growing up are unconventional fairy tales that transcend the everyday world, subverting the traditional preconceptions of the damsel in distress.
In Oranges Are Not the Only Fruit, Winterson knits a complicated picture of teenage angst through a series of layered narratives, incorporating and subverting fairytales and myths, to present a coherent whole, within which her stories can stand independently. Imaginative and mischievous, she is a born storyteller, teasing and taunting the reader to reconsider their worldview.' --Nicola Perry (Amazon review)

I must admit I had some trouble getting into this book. I found the fairytale myths and parables strewn in between chapters of the story very distracting, even if (on second read) it added to the understanding. There was little indication of Jeanette's age or the other characters. I assumed her to be a lot younger than she was as it jumped into her first sexual encounter and took me by surprise. Nevertheless, it was an interesting read with some humorous parts. I think the problem was that I read a lot of raving reviews for this book, so my expectations were set high from the beginning. I also watched the BBC drama to get more of a feel for the story without having to think about it too much. (The drama also made the indication of age much clearer.) 

Taking my critic hat off, I began to respond to the text with some playful experimenting because I was at a loss of where to start.

Using some stamping inks and a fan brush I played around with mark making and got a bit obsessed with creating texture.

I got ink on my hands and accidentally printed part of my hand which gave me an idea. The theme of Jeanette discovering her identity and growing into herself really stood out to me in the book so it made sense to use hands in the design development as it's something that "identifies" us as individual beings. So I started inking my hand to print with which lead to drawing round my hand and cutting it out to create negative space.

 I was having an off day with drawing lettering that went with the images I'd done so far so I scanned them in and found some stamp-like fonts to incorporate the title. I don't feel like it's quite "there" yet and am going to play with some hand drawn and cut out lettering to work with the idea next.

Thursday, 25 December 2014

Merry Christmas! / Nadolig Llawen!

My hand printed gift wrap seemed to go down a treat with the family!

Wednesday, 24 December 2014

Favourite ideas so far

These are some of my favourite Yorkshire Tea sketchbook pages and favourite ideas so far...

 I really liked the #TeaOnTheTrain campaign that Yorkshire Tea are doing right now and the tag on twitter is always full of people taking photo's of/with their tea. Because I want to focus on helping Yorkshire Tea to engage with a younger audience, I thought I would develop some ideas to extend this campaign by re-designing the disposable cup packaging.

Another idea I had was to design some sort of "mascot" for the brand that would appeal to a younger audience but still have an appeal to their existing consumers. Using the brands colours I thought of a tortoiseshell cat. Because who doesn't like cats, right? 

I loved the most recent Yorkshire Tea advert with their Tea Band. So I started developing some of the Tea Band characters to go on the disposable cup packaging.

 I even got a lovely response on my work in progress photo from the Yorkshire Tea instagram page!

Monday, 22 December 2014

Yorkshire Tea mood board

Yorkshire Tea project introduction...

For the next part of the module we're picking our own live briefs! I'm going to do the Yorkshire Tea brief for the YCN students awards competition (you can see all the briefs here: YCN student awards briefs)

So I made myself a new sketchbook out of scraps of paper, card and envelopes that I had lying around and started playing with some ideas.